Introduction
The study sustains a key theme in order to focus on one packaging innovation idea form the U.K branded foods and products. The study chooses Coca Cola Grate Britain as the innovator in the field of packaging. The organization's vision is to develop a more responsible plant-based alternative to the traditional mode of packaging which is made from the use of fossil fuels and non-renewable material (Hashem and MacGregor 2019). Pl…
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