Marketing management is the process of planning, designing, implementation, analysis and control of an organization’s programs which are aimed at bringing a change in the target customers for the benefit of the organization. Its motive is to improve the activities and operations of the organizations marketing strategies, thereby satisfying the wants and needs of the consumers who are the king of the market. Marketing management includes all the functions of management and marketing by focusing on areas like people, product, price, place, promotion and market. It helps in increasing the customer base, enhancing company’s products and services and improving the brand image of the company. By implementing good marketing strategies, companies can introduce new products and services, make an increase in the production of present products, decrease cost of distribution and sales, increase its share in the export market, coordinate its various marketing activities like product development, product planning, transportation,etc.
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